Entrepreneurship
The Insight
Financial Freedom as Activism: Why Black Gen Z’s Approach to Economic Empowerment is Rewriting the Playbook for All.
The Facts
- Black Gen Z is influenced by family experiences and a desire to break generational cycles. While Non-Black Gen Z focuses on individual pursuits.
- While all three groups talk about the desirability of owning a business, Black Z’s are much more likely to want to have one that betters the community in industries like psychology, mental health, systemic problems, etc., compared to non-Black Z’s choosing high-earning fields like tech, finance, and real estate.
BLACK GEN Z
Non-BLACK GEN Z
The Context
My career goal is to be one of the biggest business moguls that ever was. I have a passion for business, making money, and helping people who need my services."
– Black Gen Zer
[Making money is] definitely the focus for me, to ensure security for me and my daughter. There aren't really too many other reasons besides that. I want to make sure that she always has everything she needs, but also can do things and experience new things that I didn't get to do as a kid."
– Black Gen Zer
Being an entrepreneur, that's where I would want to be in the future. I want to have my own business or do something related to helping foster children. That would be my dream."
– Black Gen Zer