the facts

Gen Z as
a Whole

Group of young Black women standing in front of a large blue sphere with ‘Future is Now’ text, illustrating the forward-thinking attitude of Gen Z.

If you know nothing about Gen Z, or need a quick refresher, here are 10 key insights about the generation as a whole, based on our extensive secondary data analysis:

the facts

The Overlaps and the Contrasts

Gen Z by Location

Nearly half of all Black Gen Z reside in the Southeast region of America, versus their non-Black counterparts who are more evenly distributed across the US.

Major Milestones

While there are pivotal moments in society that define an entire generation, the nuances and experiences that inform Black Gen Z’s world versus their non-Black counterparts are clear.

What Fuels this Generation

All of Gen Z push to fix historically oppressive systems, with Black Gen Z fighting for their communities’ personal health and acceptance in society.