THIS IS BLACK SHIFT

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Young Black man lying on grass, playfully covering his eyes, representing carefree individuality.

Three young Black friends smiling and posing together at an outdoor event, showcasing the vibrancy of Black Gen Z culture.

Black woman in a bold graphic tee, confidently posing with a fan, showcasing creativity and self-expression.

Black man wearing a cap and chain, proudly displaying his style and confidence against a serene background.

Young Black man with dreadlocks, exuding a thoughtful and artistic vibe, celebrating personal style.

Black woman in colourful knitwear and red sunglasses, highlighting bold fashion and individuality.

Smiling Black woman with braids and statement rings, radiating joy and self-expression.

Gen Z is the Bridge to a New Multicultural Majority

A First-ever AI-Powered Study: Talking to Digital Natives in Their Element

43% of Black Gen Z in the U.S. Reside in the Southeast, a Rising Cultural Hub

Young Black friends smiling and holding gift bags outdoors, showing the social connections and friendliness of Black Gen Z.

Close-up of a young Black man with a big smile, wearing multiple chains and a hat, showcasing Black Gen Z’s pride in their cultural identity.

What is black shift?

As Black Gen Z continues to create and inspire culture, this site is an ongoing exploration into what fuels, frustrates, and shapes their experiences in America. While we could never encapsulate the full magic of Black Gen Z in one space—nor would we try to—our goal is to platform the indisputable power of this generation by having an ongoing open dialogue. Welcome to Black Shift.

NEED TO GET FINANCIALLY RIGHT

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ABOVE EVERYTHING… I’M BLACK

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Cultural Resilience: How Black Gen Z is Redefining Success for a Multicultural Generation.

Portrait of a young Black man in a yellow shirt, representing the ambition and focus of Black Gen Z in pursuing meaningful careers.

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NEED TO GET FINANCIALLY RIGHT

BGZ’s hyper-focus on financial freedom greatly exceeds their Non-Black Peers by +89%.

A recurring theme in the interviews we conducted for BLACK Shift was that Black Gen Z, with an emphasis on getting financially stable, often forgo experiences and indulgences that their non-Black Gen Z peers enjoy due to their existing foundation and support system.

Here’s how the need to get ‘financially right’ shows up in 5 areas of Black Gen Z’s lives: